Welcome to the Digital Promotion for Business Course. This course provides learners with a practical and up-to-date understanding of how digital marketing is used to promote products, services, and brands in today’s online-focused business environment.

You’ll explore the key principles of digital promotion, including the use of websites, social media platforms, email marketing, and online advertising. The course covers how businesses plan and deliver effective digital marketing campaigns, how content is created for different audiences, and how digital channels are selected to meet business objectives.

You’ll also learn how data and analytics are used to measure the success of digital promotion, alongside the importance of customer engagement, brand awareness, and online reputation. In addition, the course introduces legal and ethical considerations, such as data protection, GDPR, and responsible online marketing practices.

By the end of the course, you’ll have a clear understanding of how digital promotion supports business growth and how effective online marketing strategies are developed and evaluated.

How do learners benefit?

This Level 2 Digital Promotion for Business course is ideal for individuals looking to develop employable skills for modern workplaces or progress into roles within marketing, business, and administration. It is particularly valuable for those seeking entry-level positions or wishing to enhance their existing business knowledge.

Learners will gain practical skills that are useful for job roles such as digital marketing assistant, marketing administrator, social media coordinator, and business support officer. Salaries for roles in digital marketing and business support can range from approximately £18,000 to £35,000 per year, depending on experience, responsibilities, and progression.

Understanding digital promotion is increasingly important across all industries, as most organisations rely on online channels to reach customers. This course can help strengthen your CV, demonstrate digital competence, and improve your employability in a wide range of sectors.

Upon completion, learners will achieve a nationally recognised Level 2 qualification, providing clear evidence of their knowledge and skills in digital promotion. This qualification can support career progression, further study, or entry into roles where digital and business awareness is essential.